HubSpot For Startups: What is it and How Does the Program Work?

Managing a startup can be tough. You’re dealing with a million different things behind the scenes, all while trying to make an impact in your industry. 

But managing your back-end processes really doesn’t need to be that difficult, especially when it comes to marketing and sales. Are you tired of juggling different tools to grow your startup? Or, do you simply not know where to start when it comes to improving your online presence, marketing efforts and sales processes?HubSpot can help.

HubSpot is a growth platform and one-stop shop for all your marketing, sales, and customer service needs. To help startups, HubSpot has a specific program that offers a discount to eligible businesses.

In this blog, we’ll take a look at what the HubSpot for Startups program is, the eligibility criteria, as well as how you can apply.

What is HubSpot?

HubSpot is an all-in-one Inbound Marketing and sales software that helps businesses like yours increase organic traffic, improve lead generation, and close deals. By managing your marketing and sales all in one platform, your business can seamlessly manage the entire buyer’s journey.

HubSpot has a wide range of products with a variety of use cases, including:

• Customer Relationship Manager (CRM): Your central hub for managing contacts, deals, customer interactions, and sales pipelines. It offers features like contact management, deal tracking, sales automation, and customer relationship management.
• Content Management: Create, publish, and optimize blog posts, landing pages, and website content with a user-friendly CMS that often integrates with SEO tools.
• Web Design and Development: Build websites that follow the buyer's journey and help you to increase organic traffic and generate more leads. 
  
  
• SEO: Improve your search engine rankings with built-in SEO tools that provide keyword suggestions, on-page optimization recommendations, and performance tracking.
• Email Marketing: Send personalized email campaigns, create automated workflows, and track email performance to nurture leads and boost conversions.
• Social Media Marketing: Manage your social media presence, schedule posts, track engagement, and measure ROI across different platforms.
• Reporting and Data: Gain insights into your marketing and sales performance with customizable reports and dashboards, including lead generation and website traffic.

What is the HubSpot for Startups Program?

Previously known as the HubSpot Jumpstart Grant Program, Hubspot for Startups is an initiative aimed at startups that meet the program’s criteria.

The HubSpot for Startups program offers significant discounts on their software, along with other perks to help you grow your business - such as mentoring, 24/7 customer support and other resources.

What is the Eligibility Criteria for HubSpot for Startups?

To qualify for the HubSpot for Startups program, your organization needs to meet specific criteria:

Startups eligible for up to 75% off year one

• Raised funding up to $2 million
• Associated with an approved VC (venture capital), Incubator, or Accelerator
• Get 50% off in year two and 25% off in year three
• Typically requires verification of funding and partnership

Startups eligible for up to 50% off year one

• Raised funding over $2 million but not Series B or beyond
• Associated with an approved partner organization
• Get 25% off in year two
• Often requires proof of funding and partnership

Startups eligible for up to 30% off year one

• Associated with an approved entrepreneurial organization
• Get 15% off in year two
• Typically requires proof of affiliation with the organization.

5 Key Benefits of HubSpot for Startups

1 - HubSpot Startup Onboarding

Get personalized guidance from dedicated startup success managers, or certified HubSpot Partner Agencies, to help you set up and use HubSpot effectively.

Learn more about HubSpot Onboarding in our complete HubSpot Onboarding Checklist.

2 - Have Everything You Need in One Platform

Streamline your operations with a single platform for marketing, sales, and customer service, reducing the need for multiple tools and integrations.

3 - Discounts On Other platforms

Enjoy exclusive savings on other software through HubSpot's partner network, including platforms such as Stripe and Segment.

4 - Access to a Discounted Rate

Save up to 30%-90% on HubSpot services depending on the criteria of your startup and which discount you are eligible for.

5 - HubSpot’s Partner Directory

Connect with a network of certified HubSpot partners who can provide specialized expertise and support for your business.

How to Apply for HubSpot for Startups

Applying for HubSpot for Startups is fairly straightforward. You can apply for HubSpot for Startups on this HubSpot page. All you need to do is create an account and submit your application, as long as you are a new customer. Companies that have used HubSpot products before are not eligible.

Not sure where to start, or if HubSpot is the right solution for your organization? A HubSpot Partner Agency can help. Reach out to SummitBound Marketing today - our team of HubSpot and Inbound Marketing experts would love to help point you in the right direction.