About the Role
As a Marketing Specialist at SummitBound Marketing, you will work with the leadership team in the creation and execution of Inbound Marketing campaigns that deliver measurable results for our clients.
From crafting compelling content to optimizing CRM workflows in HubSpot, you will play a vital role in managing projects across various channels, including websites, email, and social media. This position requires a balance of creativity and analytical thinking to drive engagement and improve performance for our clients.
This is an opportunity to contribute meaningfully to a growing agency where your ideas will be valued. You will collaborate with a supportive team, use data to identify improvement opportunities and help clients achieve their marketing goals. If you are passionate about Inbound Marketing, HubSpot, and delivering results, this role is for you.
What You'll Be Doing:
Develop and Execute Inbound Marketing Strategies
- Plan and create compelling marketing assets for diverse channels, including blogs, website pages, landing pages, social media posts, and newsletters, to drive awareness and engagement.
- Draft, schedule, and publish blog posts and social media content based on content calendars.
- Implement and manage on-page SEO best practices to improve organic search performance.
Website and Email Marketing
- Build and customize landing pages and website pages using existing templates and approved content.
- Draft and optimize email templates for sales, marketing, and newsletters to ensure high engagement rates.
Reporting and Analytics
- Design and manage HubSpot dashboards to monitor key client KPIs.
- Provide detailed quarterly reports on client KPIs and campaign performance to the leadership team.
- Analyze client data to proactively suggest and implement website and marketing improvements.
CRM Management
- Manage and optimize automation workflows within client CRM systems (primarily HubSpot) for sales, service, and marketing activities.
- Build and maintain segmented contact lists to support personalized marketing efforts.
Project Management
- Oversee the onboarding process for new clients, ensuring smooth setup and integration.
- Develop project plans for new initiatives, clearly outlining timelines and deliverables, and communicate them effectively to stakeholders.
What You Bring:
- Bachelor’s degree, college diploma, or equivalent work experience in marketing or a related field.
- 3+ years of digital marketing experience, preferably in an agency setting, with proven skills in data analysis, content creation, and social media engagement.
- Proficiency in CRM platforms, ideally HubSpot, and a solid understanding of marketing automation.
- Strong analytical skills with the ability to interpret data and refine strategies accordingly.
- Experience creating and managing engaging social media campaigns.
- Exceptional written and verbal communication skills with a knack for crafting engaging content.
- Knowledge of SEO, PPC, and other digital marketing techniques is a plus.
- Proficiency with design tools like Canva, Photoshop, or similar platforms to create digital assets.
Bonus Skills
- Familiarity with Inbound Marketing principles and HubSpot’s methodology.
- HubSpot Inbound Marketing certifications.
- Experience working in an agency or remote work environment.
Why SummitBound Marketing?
SummitBound Marketing is a growing, dynamic agency passionate about helping businesses achieve their marketing goals. As a part of our small but mighty team, your ideas will be heard, and your contributions will have a significant impact. If you thrive in a collaborative, innovative environment and are eager to grow your career, we’d love to hear from you!
Why Join Us?
- Growth Opportunities: As a rapidly expanding agency, there is plenty of room for career advancement and professional development.
- Collaborative Team: Be part of a close-knit team where your voice matters.
- Work-Life Balance: Enjoy 3 weeks of paid vacation, as well as additional time off during the holiday season, and flexible start times.
- Remote Work: Work from the comfort of your home, with a 37.5-hour work week.
- Professional Development: Take advantage of paid opportunities to grow your skills and advance your career.
At SummitBound Marketing, we are committed to fostering an inclusive and supportive environment where all employees and clients feel valued, respected, and empowered to succeed. We celebrate diversity and strive to build a team that reflects the vibrant communities we serve.
