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Persona-Focused Content Marketing

Creating content for content sake won’t help your business grow. Content that provides unique value to your ideal buyer persona, however, will drive organic traffic and increase conversions. 

Are you ready for a data-driven content strategy?

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Content Created for Your Customer’s Needs

From attracting your ideal buyers to your website to converting them into qualified leads, content is critical to every stage of your buyer’s journey.

Content, and especially topic authority, is the backbone of any successful Inbound Marketing program. But creating and publishing content without a solid strategy based on analytics can lead to wasted resources and poor performance.

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buyer-personas
Buyer Personas

Understand your target audience's needs, pain points, and preferences.

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Messaging and Positioning

Develop a compelling brand message that sets you apart from your competitors.

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Buyer’s Journey

Effectively answer the questions your personas have in each stage of their buyer’s journey.

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Keywords and SEO

Customized content creation that leverages the right keywords to attract and engage your ideal clients.

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Content Creation

Content built for the unique needs and challenges of your buyer personas.

A Content Strategy That Delivers Results

attract
Attract the Right
Organic Traffic

We develop highly-strategic and search engine optimized (SEO) content that uniquely speaks to your company’s ideal buyer persona, bringing high-quality traffic to your website.

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Engage Your Ideal
Buyer Personas

By answering the key questions your personas are trying to solve, we deliver relevant, engaging and valuable content that positions your brand as a topic authority.

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Convert Visitors into
Qualified Leads

It’s not enough to just increase traffic. Your business deserves qualified leads. We build content strategies that nurture prospects as they move through the buyer's journey.

How it Works

SummitBound has years’ of experience in developing content strategies that align with
our clients’ business goals, target audience and brand voice.

Understand Your Target Audience’s Needs

We start with buyer personas and buyer’s journey development, empowering your business to understand your target audience’s needs, pain points, and preferences.

From there we create a tailored content strategy that speaks to the unique needs of your personas, at each stage of their buyer’s journey.

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Develop Your Brand Messaging
and Positioning

It’s not easy to stand out. Your website’s content is key to gaining a competitive edge.

We help you develop a compelling brand message that sets you apart from your competitors and highlights your unique value proposition.

Align Your Existing Content With Future Marketing Goals

Through our unique content mapping process, we identify gaps and opportunities for improvement in your existing content to better address the needs and challenges of your ideal buyer personas.

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Develop Relevant, Engaging and Targeted Content

Through keyword research and a targeted editorial calendar that focuses on answering the key questions your prospect have, we implement a website development and content strategy that attracts and engages your target audience.

Continual B2B Content Marketing Improvements

At the heart of SummitBound’s Inbound Marketing strategies is data. We use data and insights to measure the performance of your Inbound activities and optimize them for maximum impact.

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Our Clients
Love Our Work

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From day one, we were impressed with the entire SummitBound team. We finally found an agency that ‘gets us’ and truly has the same goals. We highly recommend SummitBound to anyone looking to grow their business and streamline their marketing. They will be our marketing partner for many years to come.
Krista Dinsmore
Vice President Marketing at Sculpture Hospitality
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Paragon Application Systems has just completed a website upgrade project with SummitBound. We have been very pleased with the professionalism of the entire organization, as well as the results that we achieved. We are now looking forward to working with the team to further develop our Inbound Marketing strategy and grow our business.
Steve Gilde
Director Market Engagement at Paragon Application Systems
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Our experience working with SummitBound over the last few months has been nothing short of exceptional. After struggling to find an agency that was a good fit for us, working with David and his team has been a breath of fresh air. Our website project has gone so smoothly and the quality of work is outstanding.
Jalene Ippolito
Director of Marketing at ProjectLine Solutions

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